Does everyone get callsigns now? This reminds me of the "everybody wins" concept that is being hammered into young children. Not everybody wins, not everybody gets to be a fighter pilot (or a shit-hot navigator), everybody doesn't get a flight suit/call sign/leather jacket/etc. The world needs ditch diggers...dig your ditch to the best of your abilities, salute smartly, and move on.
I think the main problem is that support personnel forget the definition of "support". They get all bent out of shape and whine when they're told that they are not at all even remotely the tip of the spear. While I am sure many operators in the AF genuinely appreciate your support and everything that is accomplished behind the scenes (I know I did), most find it annoying when they act like their job is more important than any one else's. As far as I'm concerned, those who are legitimately in harms way, deployed or otherwise, are the tip of the spear. Working at a desk at a deployed location and diving for cover at errantly fired RPGs does not put you in that category.