HerkStud,
Bremont makes a nice watch. The U-2 pilots have used them for a custom watch a couple of times, and those that bought it do like it.
However, I don't believe you will get any interest in a "generic USAF watch". I may be wrong, but "the USAF" as an entity has an image problem right now. In the case of the pilots that are your target audience, most of them will have a much stronger identity with their airframe or squadron than they will with Big Blue.
Very few of them are going to show up at the squadron bar and show off their custom "USAF Bremont".
I hope I am wrong... but I don't think I am.