Although the "regional airline flying on a major airline pay scale" thing isn't really my cup o' tea, I have a neighbor who has been at SWA for about 8 years now and he loves it.
Lives in base (Vegas), bids reserve, and at least during the non-summer months, doesn't appear to do much work at all. Every time I go running past his house, he is out in his garage restoring a late 60s Mustang. He loves it and makes fun of me for (apparently) only flying nights and working too much, at that.
Different strokes.